Brands rarely want a single UGC video. They want options to test. Knowing the usual versions helps you quote better and deliver faster.
The versions brands usually ask for
- Hook variations. The same video with different opening lines, so the brand can test which one holds attention.
- Cut-downs. Shorter versions of the main edit for different placements.
- Vertical formats. A 9:16 version for Reels, Shorts and TikTok.
- Clean versions. A copy without captions, so the brand can add its own.
- Accurate captions. Correct names, product terms and timing.
How to deliver them without extra stress
- Ask for the brief and the list of required versions before you shoot.
- Record a few alternate openings while you are on camera.
- Send everything to your editor in one folder with notes on the brand.
- Review the first cut, then request all changes in one round.
Keep the work under your name
With white-label editing, files carry no ZO Productions branding and we never contact your brands. You stay the point of contact. Read our full guide to UGC video editing for creators or see the UGC creators page.
Common mistakes with UGC versions
- Delivering only one cut. Brands almost always want something to test.
- Guessing the format. Confirm vertical, square or wide before editing begins.
- Captions with wrong product names. Send the correct spelling in the brief.
- Late feedback. Gather the brand’s notes first, then request one round of changes.
A simple delivery checklist
- Main edit approved.
- Hook versions exported.
- Vertical and clean versions exported.
- Captions checked against the brief.
- Files named clearly so the brand can find each version.
Frequently asked questions
How many hook versions should I offer?
Ask the brand. Tell your editor how many opening versions you need when you send the brief.
How fast can versions come back?
The first cut arrives within 24 hours of your brief and footage, and revisions come back within 12 hours.
Can I try it on one video?
Yes. Get a free sample before you commit.